Triathlete's World is a new publication from the same team that is behind the phenomenal success of Runner's World. Triathlon is one of the fastest growing participation activities in the UK and it's also one of the newest Olympic sports. Triathlete's World will be the first triathlon magazine specifically targeted at the newcomer to the sport who is worried about the transition from a single endurance activity such as running or cycling into the swim, bike, run challenge of triathlon. It offers health, fitness and nutrition advice around a core of easy-to-follow training programmes, product buying guides and event information.